To be the world leader company in Industrial Mineral Market known as sought after its quality products and reliability of the Company in four continents of the globe.
To provide sustainable production and service, which respects environmental values and stakeholders and acts in line with global norms and customer expectations.
Integrity, Respect, Teamwork, Result Oriented, Excellence, Innovative, Productivity/ Sustainability, Customer, Customer Oriented
Integrity: We run our business exhibiting professional and ethical behavior at the highest level. We are transparent, honest and ethical in all our interactions with our stakeholders.
Respect: We care, respect our stakeholders and environment, and strive for to add value to the society. We respect different cultures, communities and points of view.
Teamwork: We build long-term constructive relationships and work collaboratively with our employees and our stakeholders, especially our customers, by taking the teamwork as basis.
Result Oriented: We fulfill our commitments and goals by focusing on the results and by creatively overcoming the challenges. We set clear objectives in order to achieve our goals, prioritize our activities, take responsibilities in time despite the difficulties, obstacles and complete the work we promised.
Excellence: We achieve and maintain the highest level of excellence in terms of our employees, products and services we provide for our customers by creating an innovative working environment, and maintain the learning culture to develop knowledge about our business; ensure that we satisfy the needs of customers, our operations, employees and health and safety requirements.
Innovative: We continuously look for new ways of doing our business with our commitment to perfection, our distinguishing feature from our competitors.
Productivity / Sustainability: We work efficiently and professionally, on time and within our budget while conducting our operations in an environmentally responsible way by protecting environment and continuity wherever we operate.
Customer Oriented: We place the highest priority to our customers. We provide highest quality products and services on time and above their expectations with excellence.